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Dear Esteemed Colleagues,


On behalf of the AOA conference planning committee, welcome to "Charting New Frontiers Through Radical Innovation," a conference dedicated to fostering groundbreaking changes within the auxiliary organizations of the California State University system.  As we convene January 12-14, 2025 in the historic city of San Diego, the birthplace of California, we are reminded of the spirit of exploration and ambition that is deeply rooted in this location.


Auxiliary organizations play a crucial role in enriching the student experience and ensuring the operational excellence of our institutions.  However, the landscape of higher education is rapidly evolving, influenced by public perception of the value of higher education, rising costs, and emerging college alternatives.  These factors have a profound impact on student enrollment and institutional revenues, necessitating a proactive and innovative approach to remain sustainable and relevant in support of student success.


This conference is a call to action for all of us to embrace radical innovation as the pathway to not only adapt but to thrive in this new era.  Through collaborative discussions, workshops, and the exchange of ideas, we aim to chart new frontiers that will lead our auxiliary organizations - and the entire California State University system - into a future marked by progress, efficiency, and transformative educational experiences.


We are excited to embark on this journey with you, as we collectively explore the vast potential of innovation to reshape the landscape of higher education.


Welcome to San Diego, January 12-14, 2025, and welcome to a new horizon of possibilities.


Warm regards,




Cecilia Ortiz,

Chair, 2025 AOA Annual Conference/President-Elect and
Executive Director, 
Loker Student Union 
California State University, Dominguez Hills






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