Blended for Impact: Integrating Research and Philanthropy at CSUSM
Tracks
Research Administration
| Monday, January 12, 2026 |
| 11:00 AM - 12:00 PM |
| Salon F |
Overview
Salon F
Details
As public institutions seek innovative ways to amplify their impact, CSUSM has launched a blended campaign that unites the power of philanthropy with the momentum of sponsored research. This session will explore how CSUSM integrated its Office of Graduate Studies and Research into a comprehensive fundraising strategy, aligning campus priorities, storytelling, and reporting to support a unified $200 million goal. Presenters will share practical approaches, lessons learned, and real-world outcomes—including early wins, board engagement, and how faculty-driven research has strengthened donor partnerships. Join us to learn how cross-divisional collaboration is transforming the way CSUSM is funding its mission.
Speaker
Deanne Ellison
Executive Director and AVP of Business Development
CSU San Marcos Corporation
Blended for Impact: Integrating Research and Philanthropy at CSUSM
Biography
Deanne Ellison is a dynamic and accomplished executive leader with a proven track record in advancing university auxiliary services. She currently serves as Executive Director for the California State University San Marcos (CSUSM) Corporation and Associate Vice President for Business Development. In this dual role, Deanne provides strategic vision and leadership to a diverse portfolio of auxiliary enterprises that enhance the student experience and support the university’s mission. Deanne holds a Master of Education in Educational Leadership from Northern Arizona University and a Bachelor of Arts from California State University, Fresno. Her expertise in strategic planning, financial management, operational leadership, collaboration and community engagement continues to make her a driving force in transforming auxiliary services in higher education.
Melissa Teetzel
Director, Grants And Contracts Development
Blended for Impact: Integrating Research and Philanthropy at CSUSM
Abstract
As public institutions seek innovative ways to amplify their impact, CSUSM has launched a blended campaign that unites the power of philanthropy with the momentum of sponsored research. This session will explore how CSUSM integrated its Office of Graduate Studies and Research into a comprehensive fundraising strategy, aligning campus priorities, storytelling, and reporting to support a unified $200 million goal. Presenters will share practical approaches, lessons learned, and real-world outcomes—including early wins, board engagement, and how faculty-driven research has strengthened donor partnerships. Join us to learn how cross-divisional collaboration is transforming the way CSUSM is funding its mission.
Biography
Melissa Teetzel (CRA, M.Div., MBA) is the Director of Grants and Contracts Development at California State University San Marcos (CSUSM). Housed in the Office of Graduate Studies and Research, Grants and Contracts Development encompasses research development, pre-award, and departmental post-award support functions.
Jocelyn Wyndham
Associate Vice President of Development
CSU San Marcos Corporation
Blended for Impact: Integrating Research and Philanthropy at CSUSM
Biography
Jocelyn Wyndham serves as the Associate Vice President of Development at California State University San Marcos, where she leads a high-performing University Advancement team spanning major gifts, corporate and foundation relations, planned giving, and donor stewardship. With more than 20 years of experience in philanthropy across higher education and medical research, she brings a donor-centered approach to advancing the university’s strategic priorities. A proud double alumna of Cal State San Marcos, Jocelyn holds a bachelor’s degree in Biological Sciences and a Master of Business Administration (MBA).
