The Magic of Storytelling: From Castle to a Corporation
Tracks
Breakout Session 1
Monday, January 13, 2025 |
4:00 PM - 5:00 PM |
Tidepool 3 |
Overview
Tidepool 3
Details
Join us for an interactive session where you can discover how an auxiliary organization can draw inspiration from one of the most beloved brands: Disney. Learn how to apply their storytelling techniques into your organization to best serve students and establish a sense of connection and inclusion. After this session, participants will be able to effectively convey their corporation's story to better serve students.
Speaker
Herbert Gonzalez
Associate Director
Associated Students Inc.
The Magic of Storytelling: From Castle to a Corporation
Biography
Herbert Gonzalez (he/him) serves as the Associate Director of the Associated Students, Inc. at his alma mater, Cal State San Bernardino. He is a first-generation college graduate with a degree in Media Studies and is currently pursuing his master’s degree in Professional Communications. Herbert has worked for auxiliaries in higher education for six years, overseeing areas of programming, marketing, and student development. In his current role, he works with the Legislative Affairs team and Board of Directors on policy, training, and advocacy efforts.
Marina Stone
Senior Coordinator, Programs
Associated Students Inc.
The Magic of Storytelling: From Castle to a Corporation
Biography
Marina Stone is the Senior Program Coordinator at ASI at CSUSB. In this role, she oversees the Programs, Marketing, Graphic Design, and satellite campus departments. Marina is currently pursuing a Master’s degree in Education, with a focus on Higher Education and Student Affairs, at the University of Redlands. Marina graduated from CSUSB with her Bachelors in Psychology, where she was heavily involved with the greek life and student government communities.
